Targeting Cancer website wins Sydney Design Award

We are very excited to announce that the Targeting Cancer campaign website designed by Butterfly has been recognised for its web design at the prestigious Sydney Design Awards.

The Targeting Cancer website has won a Gold Award in the Digital EdTech category.

The EdTech category focuses on how technology is changing education and transforming the way we learn and process information.

The Targeting Cancer campaign aims to increase awareness and educate the wider community about radiation therapy as an effective, safe and sophisticated treatment for cancer. It is designed to reach people with cancer and their loved ones to improve their knowledge with easy to understand information around the procedures, benefits and possible side effects. It also aims to update health professionals (especially GPs) to assist their patients and to locate the closest treatment centre.

1 in 2 cancer patients would benefit from radiation therapy at some time during their cancer experience. However, less than 1 in 3 patients in Australia and New Zealand will actually receive radiation therapy.

The website is a rich source of information about radiation therapy, different cancer types and treatment journey videos. It also contains an interactive treatment centre map and a dedicated health professionals portal which offers GP focused education resources and advice on how to refer to a radiation oncologist.

We would like to acknowledge and thank everyone who has contributed to the design and content of the website.